Long Run
Long Run
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The Long Run by Eagles LP VG $4.99 |
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THE EAGLES – The Long Run CD 1979 CLASSIC ROCK $7.99 |
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EAGLES THE LONG RUN ALBUM RECORD LP $10.00 |
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THE INCREDIBLE HULK #474 LAST ISSUE IN LONG RUN 1999 $9.95 |
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Triathlon Decal Window Sticker-Swim Bike Run-11.5″ long $4.99 |
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RANKING JOE-LONG RUN SHORT CATCH-ROOTS REGGAE 45 7″ $9.99 |
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Mountain Long Sleeve T-Shirt Horse Run XXXL $27.95 |
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Stocks for the Long Run by Jeremy J. Siegel (2007) $33.23 |
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EAGLES – The Long Run – 8-TRACK TAPE (Tested) $4.95 |
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NEW Take the Mummy and Run – Amato, Mary/ Long, Etha… $10.54 |
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1st Ed #’d LONG RUN Daniel Keys Moran NEW HC/DJ BOOK $239.95 |
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Stocks for the Long Run by Jeremy J. Siegel *SIGNED* $25.00 |
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2XU Women’s Run Short Long Medium Black $29.99 |
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2XU Women’s Run Short Long Medium Light Pink White $29.99 |
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2XU Women’s Run Short Long Medium Silver White $29.99 |
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12 Flickering Candle Set Runs on Batteries Flickers Like a Real Candle Battery Operated Tealight Candles Flameless Candle Wedding Tea Light One Dozen Long Lasting Batterry Life $4.90 Flame free, smoke free, worry free candles (set of 12) Battery operated (batteries included) Flickering LED light realistically simulates burning candle These tealights will fit in any votive or tealight holder. On/Off switch on bottom of each candle… |
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12 Flickering Candle Set Runs on Batteries Flickers Like a Real Candle Battery Operated Tealight Candles Flameless Candle Wedding Tea Light One Dozen Long Lasting Batterry Life $6.59 They look like real candles, they flicker like real candles, but they are so much easier and safer! No heat, no melted wax to clean up. These are perfect for use outside because the “flame” won’t blow out! And they last up to 50 hours! These battery operated LED flickering tealight candles can be used anywhere you would use a regular tealight. The batteries are included, but they can be replaced w… |
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Small Bottle Brush 13 Long $1.70 This brush features a plastic handle which is holed for hanging. The bristle diameter is just under 1 inch for those smaller bottles. The wire shank is flexible, allowing it to go around bends, unlike solid plastic brushes. Great for the kitchen or the shop…. |
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The Long Run $5.47 The long-awaited followup to Hotel California and the Eagles’ last studio album proved a considerable disappointment, though it sold in the expected multimillions and included the hits Heartache Tonight, The Long Run, and I Can’t Tell You Why…. |
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Long May You Run $6.56 Neil Young’s songs from this ill-fated collaboration are widely regarded as toss-offs, but the disc does contain three or four swell Young tunes. The title track is among his finest work from the mid-’70s, with its generous pop hook wrapped in shambling rhythms, laconic pace, nostalgic subject matter, and subtle, country-fried accents. The slow, powerful “Fountainebleau”–a story of rock-star hote… |
The Law Of Duality – In The Long Run, Every Market Becomes A Two-Horse Race
Early in the lifecycle of a product category, a product ladder with many rungs is formed. Gradually, the ladder becomes a two-rung affair.
In batteries, it’s Eveready and Duracell. In rent cars, it is Hertz and Avis. In hamburgers it is McDonald’s and Burger King. In toothpaste, it’s Crest and Colgate.
The Law of Duality suggests that over the product category’s lifecycle, the lower rungs on the ladder will lose market share and disappear; the top rung will lose market share, plus the No 2 rung on the product ladder will gain market share ensuring the market is a two-horse race.
Are the results preordained? Of course not. There are more laws of marketing that can also affect the outcomes.
Furthermore, your marketing programs can strongly influence profits, provided they are in tune with the laws of marketing. By way of example, instead of going out and attacking two strong leaders, what you could do is carve out a profitable niche (like Crest prevents cavities as described in No 5, The Law of Focus).
Understanding that marketing is a two-horse race in the long run may help you plan strategy in the short run.
It often happens that there is no clear-cut No 2. What happens next is dependent upon how skillful the contenders are.
What’s especially tragic from the economy’s perspective are the resources wasted in many high value product categories, however this is the cost of capitalism.
Have a look at the history of the automobile industry in the USA. In 1904, 195 different cars were assembled by 60 companies. Within the next 10 years, 531 companies were formed and 346 perished. By 1923, only 108 car makers remained. This number dropped to 44 by 1927. Today, Ford is on the top rung of the product ladder with General Motors and Chrysler fighting for the second rung on the ladder.
Successful marketers concentrate on the top two rungs. Jack Welch, during his reign as chairman of General Electric, said “Only businesses that are No 1 or No 2 in their markets could win in the increasingly competitive global arena. Those that could not be No 1 or 2, were fixed, closed, or sold.”
This sort of thinking has built companies like Procter & Gamble into powerhouses where it is either No 1 or No 2 in more than 80% of its product categories.
Early in a product lifecycle, the No 3 or No 4 rung on the product ladder looks attractive. Sales are increasing. New and relatively unsophisticated customers are coming into the market. These customers don’t always know which brands are the leaders so they pick ones that look interesting or attractive … hence the interest by many Internet Marketing professionals in MyStory marketing and brand You Inc. Quite often, these brands turn out to be the No 3 or No 4 rung on the product ladder.
As time moves on however these customers get educated. They really want the leading brand based on the naïve assumption that the leading brand has to be better.
The customer believes that marketing is a battle of products. It is this kind of thinking that keeps two brands on the top. Customers think the top two brands “must be the best because they are the brand leaders.”
As an Internet Marketing professional, you must learn the Law of Duality. In order to compete, use brand You Inc and MyStory marketing methods and techniques to create your individual product category or define a niche where you can be the leader and hold the top rung of the product category ladder (as described in No 7, the Law of the Ladder).
Many Internet Marketing entrepreneurs are utilizing techniques and tools like mind-mapping, keyword research, Attraction Marketing Formula, Magnetic Sponsoring, and MindMeister to conduct the market research and plan an effective marketing campaign. They then use the power of MyStory marketing, brand You Inc, and hypnotic writing skills, in their marketing campaigns, to deal realistically with the position of their brand in the world that includes the Law of Duality. The goals is to not emphasize why their offering is better, feature and function-wise, over a competitor’s but to develop a message which is recognized, accepted, and agreed to so that it will seduce and persuade a customer that what is offered is real and can work for them.
Marketing is not a battle of products. It is about the strategy you use to benefit from the Law of Duality to ensure your brand and product is one of the top two brands of the product ladder because the market becomes a two horse race.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
About the Author
Early in his career, Mike was an engineer with a large aerospace company. For many years, he was with a “marquee” consulting firm where he worked extensively with clients all around the world and became know as an American globalist. Most recently he has been providing technology, business, and management advisory services as a self-employed entrepreneur.
