Mobile Video
Mobile Video
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Touch screen LED GSM Music Video T-mobile AT&T Unlocked $49.99 |
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RC80HV 8″ Mobile Video Headrest Monitor New in Box $65.00 |
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H.264 1CH Network IP Video Server Support Mobile View $111.14 |
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Touch screen LED GSM Music Video T-mobile AT&T Unlocked $49.99 |
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NEW MOTOROLA RAZR V3 RED AT&T T-MOBILE CELL PHONE VIDEO $33.99 |
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Touch screen LED GSM Music Video T-mobile AT&T Unlocked $49.99 |
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Replacement Car Mobile Video/ TV Monitor Remote Control $19.00 |
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Touch screen LED GSM Music Video T-mobile AT&T Unlocked $49.99 |
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dvr card 16 ch video 8 ch audio 480 fps 3G mobile view $79.99 |
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8CH Video 4CH Audio H.264 DVR Recorder, Mobile Viewing $237.99 |
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dvr card 4 ch video 2 ch audio 120 fps 3G mobile view $19.99 |
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dvr card 8 ch video 4 ch audio 240 fps 3G mobile view $49.99 |
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LG KE850 PHONE UNLOCKED AT&T T-MOBILE VIDEO JAVA FM $100.99 |
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Action-Ready Carrying Case for Kodak Zi8 HD Pocket Video Camera ***Includes Mini Tripod*** $16.99 Lights. Camera. Action. Make sure your brand new Kodak Zi8 HD Pocket Video Camera is protected with this Durable EVA Molded Hard Shell Case. Transport your Zi8 with the knowledge that it’s safe and sound inside our Action-Ready Carrying Case. The Action-Ready Carrying Case also comes with a mini-tripod for shooting ‘movie director-quality’ movies on-the-go! Don’t let scratches and fingerprints rui… |
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Duracell Powersource Mobile 100 $74.99 The Duracell PowerSource Mobile 100 is the portable, rechargeable AC and USB power solution for all your mobile needs. It extends the run time of mobile electronics such as iPod , BlackBerry , video cameras, cell phones, laptops and more. The PowerSource Mobile 100 has one AC outlet and two USB charge ports so you can run or charge multiple devices simultaneously. There’s no longer a need to carr… |
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Artograph Mobile Projector Floor Stand $115.91 Versatile and convienient to use, this floor stand features a sturdy five-spoke base with lockable rolling casters mounted to an adjustable aluminum column. The stand has a 12″ x 15″ platform that will accommodate all art, video or slide projectors. The stand allows for 360-degree rotation and 15 degrees of tilt front to back and adjusts vertically from 3 feet to 4 1/2 feet…. |
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Beethoven’s Wig 2: More Sing-Along Symphonies $7.93 No Description Available.Genre: ChildrensMedia Format: Compact DiskRating: Release Date: 16-MAR-2004… |
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The Best of the Three Tenors $7.05 No Description Available.Genre: Classical MusicMedia Format: Compact DiskRating: Release Date: 11-JUN-2002… |
Mobile Video Trends You Can’t Ignore
With smartphone usage rising steadily both in the U.S. and worldwide, there’s been a lot of buzz about mobile video lately. Whether they’re viewing graphics, playing games, watching movies or short snippets of shows, cell phone users are gravitating to a medium that most marketers have yet to tap.
According to Nielsen’s Three Screen Report for the first quarter of 2009, the 13.4 million Americans (up 52 percent from 2008) who watch videos on their phones view an average of 3.5 hours of mobile video every month. The research firm says the growth stems from increased mobile content and the rise of the mobile web as a viewing option.
“Smartphones and data plans are more affordable than ever,” says Catrina Sheridan, vice president of products and marketing at dotMobi, a U.K.-based mobile Internet services firm. “Also, consumers are developing a familiarity and comfort with mobile content via their handsets. These factors make mobile video very attractive for marketers.”
Here are six key trends unfolding right now that you can’t ignore:
iPhone users are leading the charge
Equipped with a YouTube app right on its welcome screen, the iPhone put mobile video on the map when it made its debut in 2008. With its original model now priced at $99, expect the iPhone to boost the number of mobile video users even further. “By the holiday season, we expect to see a lot more consumers being able to view videos on their cell phones,” says Eyal Yechezkell, CEO at New York-based Predicto Mobile, which touts itself as the largest “paid” mobile community.
Mobile video isn’t “one size fits all”
Not all phone models support the same video formats, nor does all video appear correctly on the hundreds of different smartphones available on the market today. “Be sure the footage you shoot is supported by the audience you’re going after,” advises Sheridan. “You don’t want to create content for an iPhone audience in a format that the phone can’t play.” (Test your content before publishing it by going to http://deviceatlas.com/).
Apps are gaining traction
Highly unique with focused functionality, apps for iPhone, Palm and BlackBerry users are revolutionizing the mobile experience. In July, just three days after it celebrated its one-year anniversary, Apple’s 65,000-strong app store hit the 1.5 billion download mark. Verizon Wireless and Sony Ericsson both threw their hats into the ring this year, with Verizon launching a carrier-branded store later this year and Sony Ericsson adding mobile apps to its PlayNow content offering.
Marketers demand more accountability
High on San Francisco-based online advertising firm 1020 Placecast’s list of “interactive advertising trends to watch right now” is the use of new, improved metrics to measure ad performance. The company points to “view-throughs,” a method for gauging the impact of an ad that a consumer sees but does not click on, as a particularly useful tool for users of mobile video. A view-through records a consumer’s exposure to a specific display ad, and then measures when that consumer returns to the advertiser’s site during a later session. Placecast says the tool is popular among marketers who want a more accurate measurement of their mobile video efforts.
The medium plays well with others
Mobile video goes hand-in-hand with YouTube by allowing consumers to view user-generated content “on the go.” It also adapts well in the growing online social networking arena, where users share video content in a viral fashion. “Combine all of these elements,” says Sheridan, “and the end result is a huge, democratic marketing system that’s applicable for companies of all sizes.”
Handset makers are answering the call
Whereas smartphones with data capabilities were once the domain of executives and the well-off, they are now commonplace among all consumers. “Anyone using a newer phone these days can ‘consume’ any type of media, including ringtones, graphics and videos,” says Yechezkell. “As more and more of these sophisticated devices are purchased and used, marketers should be looking at how to promote their products via mobile video and/or the mobile web.”
With consumers checking their mobile phones the minute they wake up in the morning, before they go to bed and every few minutes during the day, mobile video is a medium that no marketer can afford to miss out on. To maximize their investments in this arena, Yechezkell says “test, test, test…and then test again” before putting any content out there for consumers to view.
“Use different types of ads to see how your audience reacts, and then adjust accordingly,” Yechezkell says. “Make your call to action very clear (using a ‘click here’ button, for example) and test out different banner sizes and inventories to find the right niche for your product in the mobile world.”
Published in Online Strategies Magazine, August 2009
About the Author
Author of over 175 published articles, Tim Hawthorne is Founder, Chairman and Executive Creative Director of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose, and Heifer International. Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious “Lifetime Achievement Award” by the Electronic Retailing Association (ERA) in 2006.
